Market share reports are created by extracting specific information from recorded documents. While the exact information a report contains varies by requestor, most title market share reports contain:
Market share reports allow industry participants to learn how well they are doing, what segment’s of the market they are addressing well, and what segments are lagging.
For example, a title company could be doing well in the refinance segment but lagging in the commercial segment. This could be due to their business plan (e.g. they don’t want to be in the commercial area) or because they have lost market share to competitors – perhaps recently losing a senior escrow officer or sales person, or because a new competitor has entered the market.
Information utilities like Core Logic provide market share reports for the larger counties, but often do not address smaller markets.
HDEP International creates market share reports for customers by extracting information from the recorded documents. We can create these reports as a part of the title plant that we are indexing for the customer; or by querying the recorded documents in the county office.
If you would like to know more about market share reports or any of HDEP’s title production services, please contact us.